There has been very significant changes within Google over the past few
months. For some there has been little to no effect, but for others
there has been substantial changes to their rankings.
The recent
Mayday changes were the result of an algorithmic change within Google.
This new algorithm searches for pages that are more specific to users
queries by digging deeper and looking at long tail keywords.
This
algorithm does not change how Google crawls or index's web sites. Its a
rankings change that impacts long tail queries. Consider it an
expansion of Google's algorithm that provides results that are more
precise to people that make searches that are more specific.
Many
larger sites are being effected by this new algorithm change. These
larger sites are noticing de-indexing of pages that appear to not have
content that adds value to the overall website. Many e commerce sites
fall into this category.
These new changes have put me and my
associates into a state of overdrive to create new unique content for
our pages. In this process we are also adjusting the onpage seo of the
sites, it's really a revamping of all of our sites pages.
Along
with unique content and onpage SEO tweaks, we are also looking to find
new creative ways to make the user's experience more engaging and useful
for them.
Stay positive, this new algorithm is actually a good
thing! The adjustments that you make will create better results for
everyone in the long run and users should notice greater accuracy and
effectiveness of the search results.
As the algorithms continue
to get smarter and better at identifying sites that offer quality
content, you in turn must respond and make the necessary adjustments.
Keep in mind that you are not only offering a product or service, but
you must also help people and inform them. People want to learn, offer
them useful information and the search engines will provide them with
that information.
If you are having trouble ranking you need to
focus on the pages of your website that are currently ranking. That's
always a good sign! With internet marketing when you find something that
works, KEEP DOING IT!!
Compare the pages that are currently
ranking to pages that are not ranking well. What I have found with my
larger e commerce sites is that the content that has been duplicated
from the manufactures website does not rank very well. I am going
through all the sites and creating unique content for all the individual
pages. So far I have seen tremendous results from this.
My best
advice for any Seo expert is to try not to focus on the details of
Google's new algorithm so much. For one, it can drive you crazy if you
let it! Most importantly, focus on defining your market and delivering
them detailed content that they can use.
When in doubt, keep it
simple!! By providing quality content that people are researching it
will be found and you will be rewarded within the search engines!
Thanks
for stopping by and reading my article! If you have any questions or
would like help with your internet marketing I can be found at my
website. Hope to see you there!
Charles Warner (President of
Cyberlaunch.Net)
http://www.cyberlaunch.net/services.htm
08/02/2010
