Internet Marketing, Web Designer, Internet Consulting, Graphic Design, Marketing Omaha, search engine optimization, Google natural services
There has been very significant changes within Google over the past few
months. For some there has been little to no effect, but for others
there has been substantial changes to their rankings.
The recent
Mayday changes were the result of an algorithmic change within Google.
This new algorithm searches for pages that are more specific to users
queries by digging deeper and looking at long tail keywords.
This
algorithm does not change how Google crawls or index's web sites. Its a
rankings change that impacts long tail queries. Consider it an
expansion of Google's algorithm that provides results that are more
precise to people that make searches that are more specific.
Many
larger sites are being effected by this new algorithm change. These
larger sites are noticing de-indexing of pages that appear to not have
content that adds value to the overall website. Many e commerce sites
fall into this category.
These new changes have put me and my
associates into a state of overdrive to create new unique content for
our pages. In this process we are also adjusting the onpage seo of the
sites, it's really a revamping of all of our sites pages.
Along
with unique content and onpage SEO tweaks, we are also looking to find
new creative ways to make the user's experience more engaging and useful
for them.
Stay positive, this new algorithm is actually a good
thing! The adjustments that you make will create better results for
everyone in the long run and users should notice greater accuracy and
effectiveness of the search results.
As the algorithms continue
to get smarter and better at identifying sites that offer quality
content, you in turn must respond and make the necessary adjustments.
Keep in mind that you are not only offering a product or service, but
you must also help people and inform them. People want to learn, offer
them useful information and the search engines will provide them with
that information.
If you are having trouble ranking you need to
focus on the pages of your website that are currently ranking. That's
always a good sign! With internet marketing when you find something that
works, KEEP DOING IT!!
Compare the pages that are currently
ranking to pages that are not ranking well. What I have found with my
larger e commerce sites is that the content that has been duplicated
from the manufactures website does not rank very well. I am going
through all the sites and creating unique content for all the individual
pages. So far I have seen tremendous results from this.
My best
advice for any Seo expert is to try not to focus on the details of
Google's new algorithm so much. For one, it can drive you crazy if you
let it! Most importantly, focus on defining your market and delivering
them detailed content that they can use.
When in doubt, keep it
simple!! By providing quality content that people are researching it
will be found and you will be rewarded within the search engines!
Thanks
for stopping by and reading my article! If you have any questions or
would like help with your internet marketing I can be found at my
website. Hope to see you there!
Charles Warner (President of
Cyberlaunch.Net)
http://www.cyberlaunch.net/services.htm
http://omaha.olx.com/cyberlaunch-web-design-flash-animation-and-seo-search-engine-optimization-iid-91344471
Radio has been hit hard over the years with the competition that the internet has brought to marketing and advertising. Business owners still should not under estimate radio's effectiveness and ability to tap a market that cannot be found any other way.
The market is still there, still listening! With so much attention to the internet your competition may have looked the other way. Take advantage of radio's effective market ability and low cost. That maket can be all yours!
Just like computers, millions of people own radios. Radio's are in their homes, at work, in grocery stores and in their cars! People are listening everywhere.
Radio has been hit hard over the years with the competition that the internet has brought to marketing and advertising. Business owners still should not under estimate radio’s effectiveness and ability to tap a market that cannot be found any other way.The market is still there, still listening! With so much attention to the internet your competition may have looked the other way. Take advantage of radio’s effective market ability and low cost. That market can be all yours!
Just like computers, millions of people own radios. Radio’s are in their homes, at work, in grocery stores and in their cars! People are listening everywhere.
Radio is still one of the most selective forms of media. From country western demographics, to urban rap listeners, to the rock n’ roll crowd, different radio stations provide access to very targeted market groups.
Radio has also gone online, with many listeners tuning in from their computer, from all around the world. Radio is not going away, it’s just changing and evolving. People will always listen to their radio, on the way to work to get their local news, to get their weather and talk show entertainment.
Radio is a handsfree way to get your news and entertainment, as compared to Television and the internet, where you have to pay attention or actively navigate the screen so that you dont miss something.
In addition to targeting the type of market that you are trying to
reach radio has a huge following of dedicated listeners.
Radio commercials are a very cost effective and a sure way to draw
attention in a short amount of time. Radio also creates a larger than
life image of the event or product that you are promoting.
In radio, simpler is better. The easier you make your message to be understood and the less cluttered you make the commercial, the better. Never try to cram information into the ad, it is always recommended to focus on only one product, event or promotion within the commercial.
You will see an influx of calls around the times that your ad airs. Be sure to be prepared to answer the phones when your commercial airs.
If your thinking of using the radio to market your products, then start listening to what other advertisers are doing to market their products. This way you will get idea’s for your commercial. Also, browse other stations within your market area to determine if they may be a fit for you.
In these days of social media and web directory marketing, radio advertising may not seem like a fit for you, but traditional mediums of advertising have proven results and will be around for a long time to come.
Radio is very beneficial if your short on time to promote your products and events. Radio can be very effective because radio commercials take far less time to produce than magazine ads or television.
Keep in mind that people that are listening to radio are probably doing something else like working or driving. It is suggested to repeat important information such as your business name, product that you are promoting and phone number. We also recommend that you repeat your web address at least three times within the ad.
Since people may not have time to write your information down it is very important to air your commercial at the same times for the span of several weeks so that the people listening will have the time to write down your phone number or website.
Radio marketing tip: Keep your website address short and easy to remember.
If your airing your commercial on a country western station you do not want an ad with hip hop music explaining your product. Same as with a rock station, you do not want classical music in the background discussing your products. Pretty obvious, but it must be said because consistency is very important in radio advertising.
Positioning tips: Position your fifteen second commercials on a rotation. Place one at the top and bottom of each hour. During peak listening hours try to play your commercials more frequently. Every twenty minutes is a good rule of thumb.
Well, that concludes my article on radio marketing tips. If you ever need any advice I can be reached at my website. http://www.cyberlaunch.net
Until then, over and out! -Charles Warner
As a new business owner choosing a web design is probably one of the most important decisions that you will make.
Putting your business image in to the hands of novice designers or designers that do not take the time to fully understand your image can effect the type of market that you attract and can even make or break your business.
What are your goals? Do you want to draw a limited number of premium clients, or do you want to attract a massive amount of the least desirable market? A fine balance is always suggested.Make sure that you thoroughly define your market to your web designer. This information is crucial in logo design and page layout. Even the colors that are chosen in the design will attract a different kind of market!
A web design company is similar to a contractor building a house. His job is to put together all the pieces together to build it, from logo design, content writing, hosting, and onpage optimization.
Make sure that you talk to them about everything that you are getting. Be sure to ask them if you are getting onpage optimization done to the site. Onpage optimization is like the building blocks for any future internet marketing that you will do. Do not skimp on onpage optimization!MayDay Changes, Caffeine and the Google Dance
Alot of people are struggling with Google's new Caffeine algorithm and MayDay changes. Hopefully you all will get some useful idea's from this article to fine tune your seo skills and dominate the rankings.
First off, I would like to thank all my mentors and everyone else that has contributed to my success. If it wasn't for you this article wouldn't be possible.
While everyone else is struggling, now is your chance to take over that #1 spot! These changes are a good thing, so long as you follow the advice in this article.
CAUTION: Never obviously over stuff your pages! and Never use cloaking tactics! Google punishes very severely, and its just a matter of time until your competition reports you.
With that being said, here is my checklist to follow:
1) Use a unique title for every page that you create
2) Create unique descriptions on all your page's
3) Never use relative URLs within the source of your page
4) Create keyword enriched HTML comments within the content areas
5) Use keywords in the url's for the different pages that they link to
6) Go through all the title attributes
7) Dial in all alt text
8) Use microformats every chance that you get
9) Never use over two entries within the meta keywords
10) Link all the pages together using a sitemap widget. Put the widget in the footers.
11) Never stop creating backlinks!
12) Each page should have a paragraph of 300-500 words. Keep the keyword density to around 10%. Make sure that at least 8-10 words link to other related pages.
13) Always us canonical tags on all the pages
14) Create a social media campaign using the top 5 social media sites and provide links back to website. Maintain daily.
15) Register with Google webmaster central
16) Update robots txt
17) Update all pages regularly
18) Add Twitter and Facebook buttons
19) Stop Adwords and hire Facebook/social media experts
20) Be sure to use image alt tags
Drop by my website to see the improvements that I have made. With a few minor tweaks and adjustments, you too can rank with the best of them! http://www.cyberlaunch.net
These changes are not effecting everyone, but if your one of the unlucky ones, than this advice will work very well for you. Don't get too concerned, Google always does the "Google dance" and using these simple adjustments will get you "Swinging to the music" !!
